Starting a digital business is not an easy thing. Searching & choosing the best brand Domain name for your business is a very big thing. Being a highly competitive field, it requires lots of efforts and investment. So, you need to ensure that it should be designed to succeed. One of the major aspects is choosing the right brand name for your business which is not an easy task. You have to keep in mind various factors and that makes things difficult. In this digital era, you also have to keep in mind the relevance of your business name for internet users. In this article, we are going to share some important tips. That can help you choose an appealing and rewarding name for your business. So that appeals to the targeted audience and also has a great brand value:
Go for Household Domain names instead of catchy ones
You need to choose a domain name that has positive vibes and close connection with the business. Many businesses would love to go for a catchy name in order to look chic and unique. But one thing to keep in mind it is more demanding to turn such names into household brands.
As a new business, you can go for the names that have a unique appeal. And at the same time, they are also related to your business sector. There are lots of best brand domain name providers are available for your digital business.
Some real cases to consider
- https://aeye.ai/ seems to be a great name for a company offering digital and hardware sightline solutions for self-driving vehicles. But pronouncing it over the phone or creating radio ads around it would be more demanding as Eye-sound same.
- https://nextit.com/ offers smart conversational solutions to the businesses by offering pretty complex questions asked by the customer related to scheduling, support, invoicing, marketing and sales. Such names have a certain uniqueness and also easy to be pronounced over the phone.
Utilize online tools
Not everyone has the luxury of time or attention to investing in choosing the right name for the business or brand. Still, they would love to get the best names. So, here are some tools to help them a great way
- Shopify Business Name Generator (https://www.shopify.in/tools/business-name-generator): offers ideas for the business names while also checking the domain availability
- VisualThesaurus.com: write a keyword and get a related visual
- Naminum.com: helps you with the name based on a specific theme
- NameMesh.com: offers a great inventory of start-up-friendly business names
Avoid Two Extremes While Deciding The Length of Best Domain name
Very descriptive names can actually repel the customers as they are boring – to the eyes and to the ears. However, you should also refrain from using the names that are too short either.
Instead of “fashionscienceclothingstore.com” just “fashionscience.com” seems better…. But it would lose both relevance and appeal. When you forcibly shorten it to “fashionsci.com” which is difficult to be memorized or even pronounced properly. The best brand domain name for a business is the key feature & the first step towards success.
Choose naturally short names instead of axing the part of the names (like replacing “Science” with “Sci”).
Choose the most relevant Domain name TLD for Business
- Earlier there were only a few domain TLDs to choose from fewer domain names. But today there are so many options that it is often difficult to pick the best choice. For instance, there are country-specific domain TLDs like.uk, .us, .in and many others. Like there are different TLDs based on specific fields/businesses like .ai, .media, etc.
- Pick the TLD resonates with your business objective. For instance, if you are fully determined to run your business only in Canada. And your product related to Canadian customer then it would be a great idea to go for .ca domain TLD.
- Many people may find it hard to decide if they would concentrate on the same country. Or sometimes field or may expand in the future. In such cases, it is best to go for .com the evergreen TLD.
- In case of unavailability, the second choice is .net domain. While it is not as common as .com or .online TLD domain is also getting good popularity due to its unbiased characteristic.
Highlight The Unique Appeal In The Brand Domain Name
Many times your business has a unique appeal in terms of what you sell or how you do the things. It would be great to find the possibility of highlighting the same while naming your domain name.
- For instance, if you run a famous Pasta restaurant that offers perfectly cooked pasta. Then you may go for the names like “yummypastasaldente.com” instead of a simple “yummypastas.com”.
- You need to als0 keep in mind the character length of Domain name.
- The extra “al dente” would certainly leave a better impact on the people who are really specific about the way the pasta is cooked.
- To create a brand you need the best domain name for your digital business
Conclusion for choosing Best Brand Domain Name:
Naming your business can be more difficult than it seems. You have to keep in mind several factors while picking the most precise name for your business. In this article presented important tips to choose the most unique names for your business and website. If you wisely follow the same, it can help you in selecting the Domain names. The selection can offer you a distinct identity in the business world.
Alisha is a versatile content producer and marketer who also holds a deep experience as a director of operations. She writes extensively on technology and her other preferred subjects include nature, travel, history, and art! She possesses good experience in working with B2B and B2C businesses. Like a digital marketing consultant with a special focus on content marketing.